SEO Tutorial For Beginners 2021 Advanced SEO
What is Search engine?
- Google, Yahoo, Bing
What is key world research?
- Most Difficult step in SEO
- Identify Most popular world
- High Volume , Less Competition
- Two types
- Short
- Long
- Short keyword
- Less than 3 world
- High volume & Competition
- Ex. “Toy shop” , “shopping mall”
- Best for Shot time more visitor attract in Website
- Long keyword
- Very Specific
- More than 3 world
- Less Competition & Volume
- Higher Conversion Rate
- Ex. “Best Toy shop in Mumbai ” , ”Best coffee shop in Delhi”
- Best for Online selling Product Page and Specific Article
How does a search engine work?
Types of SEO ?
- On page seo
- Off page seo (link building)
- On Page SEO
- Gain more Traffic in website
- Optimize all website page
|
§ Title Tag (<head>
<title>Example Title</title> </head>) (50-60 character tag) |
§ Image alt text (125) (<img src=“image.png" alt=“puma shoes">) |
|
§ Header Tag |
§ Internal Link |
|
§ Meta description (50-300
character tag) (<head> <meta name="description"
content=“Sample meta description."> </head>) |
§ Feature snippet |
|
§ Page Speed § Schema.org |
§ Site map § URL (2083 Character) (http://www.xyz.com/category-keyword/subcategory-keyword/primary-keyword.html) |
- Off Page SEO
- Using Link Building
- Google algorithms (search query)
- Google panda
- Google penguin
- Link schemes
- Keyword stuffing
- Google rankbrain
- Types of SEO
- Black hat (violate )
- White hat (improve search ranking)
- Gray hat (combination)
- Website Architecture
- Responsive design
- Robot.txt
- Optimize Crawler
- URL Structure
- Local SEO
- Location base
- Google My Business (share all information to attrect your Shop & Product )
- Name
- Address
- Phone number
- Review
- SEO Perfomance
- Google Analytics (Track Traffic)
- Google Search Console